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ICMCI Board Update
Greetings to all my colleagues.
The theme of this issue of CMC Today is External Relations & Marketing. This is an area of importance to us both from the perspective of the Institutes of which we are members, and for us individually as professional management consultants.
Our strategy reflects the importance of outreach as it is one of our three strategic pillars, together with advancing the profession and improving our global network.
In China, the medical institutions that provide disease diagnosis and treatment services are the main component part of medical system. We have offered consulting services for over 700 medical institutions, including the People’s hospital，the Traditional Chinese Medicine Hospital, the Maternity and Child Care hospital and the basic Hospital in the medical community.
Based on our professional management consulting experience for medical institutions, we created the TSA social value model of the medical system. It is applied to illustrate the social responsibility of different types of medical institutions, that is, to quantify the social value of the medical institution by the three dimensions: Technical level, Service Quality and Area share.
Conducting a marketing audit should be the first step in creating a winning game plan. The answer we should all have is, “of course!” But, do you really answer “yes” every morning when you look in the mirror and ask yourself this question? Is every person in your organization filled with the same level of confidence as the CEO who answered “absolutely!” More important than a “yes,” do you know why customers choose you over your competition? And how do you know this to be true?
Feature YOUR Knowledge/Experience in a CMC Today Article!
Calling all CMC's and leading-edge consulting practicioners!
CMC colleagues from across our 48 Member Institutes have contributed articles to CMC Today that are beneficial both to other CMC’s, as well as clients. These are collected in our Publications section of the CMC-Global website and organized to the following sections:
Academic Fellows Papers
Business Processes; Innovation: Productivity; Quality
Governance and Board of Directors
Leadership; Management; Financials
Information Technology; Organizational Effective Systems and Software
ICMCI Quality Assurance Committee Chair Mr. Louis M. Loizou, Visit to Association of Management Consultants of Serbia (UPKS)
Presentation of ICMCI and the ISO 20700
The development of all sectors of the economy, as well as the progress of institutions, can be easily achieved if businesses and other organizations have the assistance and support of certified business consultants who need to prove the highest criteria of expertise, high standards of education, competence and professionalism for obtaining certificates, it is concluded in Belgrade at the presentation of the International Council of Management Consulting Institutes (ICMCI) and ISO 20700, on 21. Jun 2019 at the the Association of Management Consultants of Serbia (UPKS) www.upks.org.rs .
CALENDAR OF EVENTS
June 6, 2019
International Consultants Day 2019 - Message from the Chair
July 31, 2019
Constantinus International Awards 2019 Submission Deadline
DETAILS ANNOUNCED IN FEBRUARY
August 26, 2019
ICMCI board Nominations 2019 - 2022
October 15-18, 2019
ICMCI Annual Meeting of Delegates and 7th International CMC Conference
Nassau - Bahamas
October 19, 2019
ISO 20700 Checklist Training
Nassau - Bahamas
Details to be advised
2018 CMC Today Publishing Schedule & Themes
Please submit articles, photos, business exchange requests, etc., addressing the theme of each issue, by the 10th day of the first of the two Publishing Months to: firstname.lastname@example.org
Click HEREto get a copy of the CMC Today Article Criteria. Failure to submit your article according to these criteria may cause your article to be rejected.
This month’s quick quiz addresses the themes of External Relations & Marketing.
Q1 - Which of the following components of a Communications/Marketing Audit have you done for your business lately?
a. Product (or service or program) Assessment – talking with your customers about how they benefit from your products/services, why they buy from you rather than someone else.
b. Place/Distribution Channel – have you tried buying your own using your buying access mechanisms?
c. Pricing Analysis – how does your pricing stack-up against other competitors? What discounts do you use? What are your late payment and collections experiences?
d. Promotion & Messaging – consistency, relevancy & ability to deliver on promise.
Q2 - Are you Customer-centric? What would your Top 20 clients say about this?
This month’s videos focus on our theme of External Relations: Government Relations, Public Relations, Customer Relations & Marketing.
What is PR?
This video reviews the definition of PR, and explores the different types and functions of PR, such as: employee relations (internal PR), campaigns and politics, government relations, and media relations